08 December 2013

Which one would you rather see?

2 + 2 = 5

Give the viewer something to think about.

Don’t treat them as stupid cattle.

Telling them exactly everything is a fucking turn off.

Dark night. Pouring rain. Speed.

If I was riding a motorcycle in that, I’d want some tires

that have the best grip in the world.


On the other hand what do we have today?

2 + 2 = 4

Fingers waving and pointing.

See say galore.

“Smoking is highly addictive, don’t start.”

Yes and make sure you show exactly

what the copy says so all the stupid cattle will understand.

Oh and make sure you have the logo

lower right hand corner. Show the product also.

Not once, twice, but three fucking times.

Lastly, smother it all over with that Photoshop HDR crap.

For the viewers,

no need to think or remember anything.